Factoría Digital

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SEO, GEO and SEM Services

SEO, GEO & SEM

Help customers find you on Google and AI

When someone searches for what you offer, that is the best moment to appear. Today that search happens on Google, but also in AI assistants such as ChatGPT, Gemini, Copilot and Perplexity.

We combine SEO, which steadily improves your Google ranking; GEO, which prepares your content so AI understands and mentions it; and SEM, the ads that give you visibility from day one. We measure everything with Google Analytics and Google Search Console so you invest where it really brings leads.

SEO and GEO visibility on Google and AI search

Available options

Specific services we offer

01

Technical SEO

Speed, structure and indexing so Google can properly understand and crawl your site.

02

GEO: AI search visibility

Clear, structured content so ChatGPT, Gemini, Copilot and Perplexity understand your business and recommend it.

03

Content and keywords

Research into what customers search for and optimization of your pages.

04

Local SEO

Optimization so your business appears in local searches and on Google Maps.

05

SEM campaigns

Google Ads and Microsoft Ads (Bing) campaigns that bring visibility from day one.

06

Web analytics

Measurement with Google Analytics and Google Search Console to see what works and guide decisions.

Ready to grow?

Your next customers
are already searching online

Tell us what you need and we will prepare a no-obligation quote. Getting started is easier than you think.

Frequently asked questions

Questions about SEO, GEO & SEM

What is the difference between SEO and SEM?

SEO improves your position in organic results, without paying per click. SEM consists of paid search ads, which give immediate visibility while the campaign is active. Many businesses combine both.

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What is GEO?

GEO (Generative Engine Optimization) is optimizing your content so AI engines such as ChatGPT, Gemini, Copilot or Perplexity understand your business and mention it in their answers. It complements traditional SEO, because both rely on a clear, fast, well-structured site.

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How long does SEO take to work?

SEO usually shows visible results in 3 to 6 months, depending on your industry's competition and your site's condition. It is a medium-term effort, and no one can honestly guarantee the top position on Google.

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Why doesn't my website appear on Google?

It may be due to indexing problems, a new site or poorly optimized content. A technical review identifies the cause and what to fix first.

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Can I quickly appear on the first page of Google?

With ads, yes: SEM lets you appear as soon as the campaign goes live. Organic ranking takes time and consistency, but its results do not depend on paying per click.

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What is local SEO and how does it help my business?

Local SEO improves your visibility on Google Maps and in nearby searches. It is especially useful if you have a physical location or serve a specific area.

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How are keywords chosen?

We analyze how your customers search and what your competitors do, to choose the keywords most likely to attract visitors interested in buying, not just more traffic.

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What types of ads can run on Google Ads?

Google Ads offers search, display, shopping and remarketing ads, among others. We choose the formats based on your goals and budget.

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How does my business appear in ChatGPT and other AI tools?

AI tools tend to rely on clear, easily crawled content. It helps when your site explains what your company does and where it operates, and answers real questions. No agency can guarantee it, but this foundation improves your chances.

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More solutions

More ways we
grow your brand

Web Design

Your best salesperson, open around the clock: custom, fast, Google-ready sites that turn visitors into customers.

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Google Ads & Meta Ads

Reach people already looking for what you sell: Meta, Google and LinkedIn campaigns to get more leads and sales.

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Social Media

Keep your social media active and engaging without the worry: we create the content and manage your accounts.

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Graphic Design

Make your brand memorable: logos, identity and ads that build trust and set you apart from the competition.

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Multimedia Content

Tell your story on video: reels, corporate videos and ads that captivate your audience.

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Email

Email on your company domain and campaigns that sell again to people who already know you.

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Artificial Intelligence

Serve your customers at any hour: assistants that answer on WhatsApp and your website, and take repetitive tasks off your team.

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Automation

Stop doing it by hand: invoices, collections, emails and WhatsApp messages that go out on their own and on time.

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Systems & Apps

Leave spreadsheets behind: custom CRM, ERP, mobile apps and integrations to organize your business.

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Hosting & Cloud

Your site always online: domains, hosting, cloud servers and backups for your business.

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Consulting

Work better with technology: consulting and training to digitize processes without the hassle.

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