Custom Software and App Development
Platforms that make your business more efficient
When spreadsheets and generic software are no longer enough, a custom application brings order: all your company information in one place, automated and available from anywhere.
We design and build web systems, mobile apps and integrations around the way your team really works. And when it makes more sense than building from scratch, we implement ready-made platforms such as GoHighLevel.
Available options
Specific services we offer
CRM
Manage customers, leads and sales opportunities in one place.
ERP
Integrated operations, inventory and finance built around your processes.
E-invoicing
Integration of your system or online store with your e-invoicing provider so invoices are issued without errors.
Mobile apps
iOS and Android apps, published on the App Store and Google Play and connected to your systems.
APIs and integrations
We connect your systems to each other and to external services such as payment gateways, Google Workspace or WhatsApp.
Portals
Platforms for your customers, suppliers or staff, each with their own access.
LMS
Training platforms with courses and participant tracking.
CMS
Manage content with no technical knowledge required.
GoHighLevel
We implement and configure GoHighLevel: CRM, sales funnels, scheduling, WhatsApp and marketing automation in one platform.
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Frequently asked questions
Questions about Systems & Apps
What is a custom web application?
A custom web application is a system that runs in the browser, with nothing to install, built around your company's processes instead of forcing you to adapt to generic software.
Request a quoteDo you develop mobile apps?
Yes. Factoría Digital develops iOS and Android apps and publishes them on the App Store and Google Play. Depending on the project, we recommend a native app, a hybrid app or a web app that installs like an app (PWA).
Request a quoteCan you integrate e-invoicing with my system?
Yes. We connect your system, ERP or online store with your e-invoicing provider to issue and send invoices automatically. In Guatemala, this is done through an authorized FEL certifier.
Request a quoteWhat is GoHighLevel and who is it for?
GoHighLevel is a platform that combines CRM, sales funnels, appointment booking, messaging and marketing automation. It suits service businesses that want to follow up on leads without building their own system. We implement and configure it for you.
Request a quoteWhat is the difference between a website and a web application?
A website presents information, while a web application lets you work with it: storing data, managing customers or processing orders. A CRM or ERP, for example, is a web application.
Request a quoteWhat is the difference between a CRM and an ERP?
A CRM focuses on customer relationships and sales. An ERP integrates internal operations such as inventory, purchasing and finance. Depending on your case, they can work separately or connected.
Request a quoteWhat are the advantages of a CRM over a spreadsheet?
A CRM centralizes customer information, automates tasks and makes it easier to follow up on every sales opportunity, so nothing depends on memory or a file only one person updates.
Request a quoteDo I need technical knowledge to use it?
No. We design simple interfaces so your team can manage information, content or courses without coding, and we show you how to use them.
Request a quoteCan it connect to the systems I already use?
In many cases yes, through integrations with platforms such as Google Workspace, HubSpot, Salesforce and other systems. We assess this when reviewing your project and current systems.
Request a quoteHow long does it take to develop a web application?
It depends on complexity. A CMS or LMS usually takes less time than a custom CRM or ERP, which can take months. You can move forward in stages to start using it sooner.
Request a quoteCan I use it from any device?
Yes. Because it runs in the browser, it can be used from computers, tablets and phones with an Internet connection, with the permissions you set for each user.
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Web Design
Your best salesperson, open around the clock: custom, fast, Google-ready sites that turn visitors into customers.
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SEO, GEO & SEM
Show up when customers search for you: on Google, on ChatGPT and in ads that attract visitors ready to buy.
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Google Ads & Meta Ads
Reach people already looking for what you sell: Meta, Google and LinkedIn campaigns to get more leads and sales.
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Social Media
Keep your social media active and engaging without the worry: we create the content and manage your accounts.
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Graphic Design
Make your brand memorable: logos, identity and ads that build trust and set you apart from the competition.
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Multimedia Content
Tell your story on video: reels, corporate videos and ads that captivate your audience.
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Email on your company domain and campaigns that sell again to people who already know you.
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Artificial Intelligence
Serve your customers at any hour: assistants that answer on WhatsApp and your website, and take repetitive tasks off your team.
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Automation
Stop doing it by hand: invoices, collections, emails and WhatsApp messages that go out on their own and on time.
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Hosting & Cloud
Your site always online: domains, hosting, cloud servers and backups for your business.
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Consulting
Work better with technology: consulting and training to digitize processes without the hassle.
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